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Below are the 2 most recent journal entries recorded in joan444santiago's InsaneJournal:

    Tuesday, October 26th, 2010
    9:09 am
    Ever Higher Conversion Rates - How To Get There
    There is often no set method or approach to achieve better conversion rates, and the primary reason is due to each situation being unique with its onw problems. We know you're all dying to boost those conversions, so today we're going to discuss a couple cool tips to help you out.Check out : G Headshot, G Headshot Review and G Headshot Bonus

    The most effective way to convert a visitor into a customer is to convince them over a period of time. It has less to do with actually convincing them to buy as it is developing a good relationship with them, and then when they trust you more, they buy. To start the entire show off, what you'll do is figure out a way to have them subscribe to you. Were you aware that tons of IM marketers totally drop the ball on that one - meaning, they won't be bothered with it. You do need to ask for the bare amount of information, and typically only the first name and email is asked. There are other factors involved here, but the average number of required exposures before a sale will most likely occur is between five and seven.

    But you do have to build a good relationship with them, otherwise you may have disappointing results. As for your optin box, just make sure it is above the fold on all your pages of your site. On the other hand, you can do the standard pop-up, and many websites utilize off-shoots of the pop-up. We cannot forget to mention the squeeze page, or landing page as some call it, and they work quite well if your copy and format are good. This approach does require some work, but not a lot really, but no matter what you should do all you can to build a list.

    Part of your copy revision and assessment will be to make sure the benefits of doing business with you, or those of your products, are strong and compelling. Quite frequently the benefits of whatever you're selling will cause the reader to start leaning toward consummating the sale. Your benefits are written and formated into what are benefit bulllets, and they just must - must do the job right. There are several reasons for bullet points, but one main reason is that online readers always skim and scan, and a great benefit bulllet that speaks directly to them makes them stop, or slow down. As people scan, many of them read the short bullet points, and when that magic happens then they will have a good idea what your product is all about. What emotional needs does your product serve? There are usually many for any product, and you must extract them and convey them in a sentence or two. If you want you can mention a feature, but then it's critical that you immediately follow-up with the benefit that feature gives.

    Try your best to arrange for a good copywriter to go over your site copy. We understand that not everyone can afford a copywriter, and that's why getting some feedback from one would be very helpful. Effective copy is hugely important, but it is not the most important thing in the world - but it does matter, so try to have someone look at it for you.

    If you cannot hire a copywriter, then take your time and learn the basics and then just write your copy and test it.
    6:54 am
    Greater Conversion Rates - 3 Methods You Can Steal
    There are many challenges for the online business, and perhaps the greatest all face is achieving a respectable conversion rate. So that's what we'll be covering today, how to maximize your conversion rates.Check out : G Headshot, G Headshot Review and G Headshot Bonus

    There is one particular concern that enters the mind of anyone who is seriously thinking about getting something. People rightly are concerned if other people have benefited from the product. So what we are talking about in this situation is called social proof, and people need to feel like they are not alone in their buying decisions. You can give your conversions a shot in the arm by the skillful use of testimonials that are sincere and most of all - real. Some marketers use testimonials in a more powerful way than others, and it's true that there are special considerations that need to be given in their presentation. The very best kind of testimonials offer very specific information including supporting data and examples about how your product was helpful. No one can control what you do in your business, but just realize that using fake testimonials in the US is against the law. It's just not worth it not to mention that it's deceitful, and most people online are a bit savvy when it comes to detecting something disingenous. It goes without saying, but we'll say it anyway, that a testimonial needs to have a picture (best) along with name and place of residence, but not street address. It's so easy to use fake anything online; so just be upfront about everything and that's all you can do. If you ever receive a video testimonial, then you're lucky because video is extremely hot right now plus people will pay more attention.

    For your website, do make sure your navigation structure is uncomplicated. It's not advised to have too many options or bells and whistles when it comes to navigation format. You really need to get this right because visitors will abandon you in a heartbeat if they think your navigation is up the creek. Again, Google your niche and check-out the highest ranking websites; chances are they have their nav structure ducks in a neat row.

    One of the most common layouts for what are called admin (administrative) pages is to put them in the footer of each page. Try searching in Google for ultra competitive phrases like finance, weight loss, or something similar; and then click on the top three to five spots and see how they do it.

    One of the biggest turn offs for visitors is a site that loads really slow. This one is usually not hard to fix, but you will have to find out who the slow-loading culprit is and take care of it asap. Some long copy sales lettes are graphic intensive and slow to load; the solution is to use tables and break-up the letter into their own table. Try to minimize the use of Flash, better still don't use it at all if you don't have to. We know you want high conversion rates, so take these points in mind and analyze your own site.

    You can find so many other ways to increase your conversion rates, but the number one thing that will get you there is taking action.
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